Job Description

Key Responsibilities:

Marketing

• Contribute to content creation for blogs, newsletters, case studies, industry news, company updates, and other marketing channels.
• Produce collateral, videos, and graphic design materials using Canva, PowerPoint, and Figma.
• Produce edited video content with Canva.

Social Media Management:

• Manage a posting schedule and calendar of events.
• Oversee social media channels, including LinkedIn.
• Generate monthly content themes and develop engaging collateral.
• Create and execute digital marketing campaigns across social media platforms.
• Analyze and report on campaign performance using LinkedIn Analytics, Google Analytics, Hubspot, and other tools.

General Marketing Support:

• Collaborate closely with the product and executive teams to align messaging with value offerings.
• Assist with website design ideas and manage updates with the web development team.
• Conduct internal outreach for content ideas and team updates.
• Stay updated on industry events, trends, and partnership opportunities.
• Conduct market research on target industries, personas, and the competitive landscape.

Sales Support

• Generate lead lists through research based on Ideal Customer Profiles (LinkedIn, ZoomInfo, online channels).
• Measure performance of MQL (Marketing Qualified Lead) generation.
• Follow up and triage with inbound MQLs to the sales team from HubSpot form submissions, emails, and conferences.

Sales

• Perform outbound sales initiatives, including cold calls, email outreach, and follow-ups.
• Maintain the CRM system (HubSpot) to ensure timely follow-ups.
• Conduct discover calls, and schedule demo meetings with the right stakeholders on our team.
• Assist in preparing proposals and creating quotes.
• Attend in-person events (conferences, showcases, partner events) to generate leads and promote brand awareness.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in marketing, sales, or a similar role.
• Proficiency with Canva, PowerPoint, Figma, and HubSpot.
• Strong understanding of B2B marketing on social media platforms and other digital marketing tools.
• Excellent communication, organizational, and project management skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong analytical skills with the ability to interpret marketing metrics.

Nice-to-Have:

• Experience with website management and CMS platforms.
• Familiarity with data analytics tools (Google Analytics, SEMRUSH).
• Prior experience in the technology or consulting industry.

What We Offer:

• Competitive salary and benefits package.
• Flexible working environment (remote/hybrid options).
• Professional development opportunities.
• A collaborative, innovative, and growth-oriented team culture.
• Regular offsite social team building activities.
• Opportunities to work on impactful projects with industry leaders.

NewFound Recruiting is a Canadian professional services company headquartered in Ottawa, Ontario, and is one of Canada’s leaders in professional staffing and recruiting. Currently, NewFound Recruiting is servicing clients across Canada, having established relationships in Ontario (Toronto and Ottawa), Alberta, British Columbia, Quebec, and Newfoundland. By applying innovative techniques, we match the right candidate with the right position. Our 20 years of industry experience give you the assurance that we will provide the right answers to your difficult questions.

At NewFound, we believe that diversity and inclusion among our teammates are critical to our success. We seek to recruit, develop, and retain the most talented people from a diverse candidate pool. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to age, race, colour, national origin, sex, gender, sexual orientation, religion, physical or mental disability, or any other category protected by law. All employment at NewFound is based on personal merit, qualifications, experience, ability, and job performance. NewFound welcomes and encourages applications from people with disabilities, and we will provide reasonable accommodations, accessible formats, and communication support upon request during the recruitment and selection process. If you require accommodation, please contact Human Resources at [email protected].

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