Job Description

Remote, Full-time, Exempt

About the Company
Founded in 2005, Advantage | The Authority Company provides authority publishing, authority media and marketing, and authority consulting services for CEOs, entrepreneurs, and leaders around the globe. 

Advantage’s Authority Publishing group is one of the most respected independent non-fiction book publishers globally. Consisting of marquee brands Forbes® Books , SXSW® Books , Entrepreneur® Books , and Advantage® Books , Advantage’s Authority Publishing group exclusively publishes CEOs, entrepreneurs, and leaders that are best in business. What began in the spare bedroom of Founder Adam Witty’s home now supports and publishes over 2,500+ authorities in 44 U.S. states and 17 countries. 

Beyond publishing, Advantage’s Authority Media group offers a suite of done-for-you services to help clients build and maintain their authority, including public relations, digital media strategies, serialized content, podcast production, and more. We are committed to helping entrepreneurs, CEOs, and business leaders build their personal brands and establish themselves as leaders in their fields. Recognized as "the authority on authority," our mission is to help clients become thought leaders and drive business growth.

Advantage’s compelling vision, comprehensive strategy, and relentless focus on implementation are dedicated to serving CEOs, entrepreneurs, and leaders. With a strong emphasis on fostering growth and authority for its clients, the company creates an environment where innovation and impact thrive. If you’re excited to be part of a winning team, Advantage offers an excellent opportunity to advance your career while contributing to the success of influential leaders and businesses. We offer a dynamic, growth-oriented environment where innovation thrives.

Position Overview
The PR Manager is responsible for securing editorial coverage for our clients in both local and national outlets. This role requires constant monitoring of trending news to identify opportunities for clients to be positioned as thought leaders by securing high-profile placements across print, broadcast, and online media within a variety of sectors, such as business, finance, health, and tech.

Passionate about media relations, the PR Manager will leverage established media relationships to proactively engage journalists on a daily or weekly basis. They will develop foundational strategies for each client, focusing on both proactive and reactive pitches to connect with the media.

This role includes managing media and influencer lists, ongoing client communication and management, and monitoring and analyzing campaigns to ensure they align with strategic objectives. Additional research on relevant conferences, awards, and events to recommend to clients may be required. The PR Manager will also work closely with clients' internal marketing and communication teams to ensure that all efforts are aligned with the company’s overarching business goals.

The ideal candidate is a seasoned professional who thrives in a fast-paced environment and has a proven track record of independently managing campaigns. Executive presence is essential—this individual must be confident, articulate, and capable of managing accounts with minimal oversight. They must also possess the ability to effectively engage with senior executives and navigate complex client interactions in high-stakes communications.

Expected Outcomes

• Successfully execute and deliver all campaigns in alignment with the guidelines and timelines outlined in campaign contracts.
• Lead the creative development, strategy, and management of 10-12 client campaigns, including establishing project timelines, maintaining content calendars, and overseeing all client update meetings.
• Ensure full adherence to administrative systems for client accounts while effectively managing support staff and fostering strong relationships with both clients and journalists.

Key Competencies

• Attention to Detail: Ensures that no critical details are overlooked, preventing potential issues from derailing a project.
• Understanding of Press Needs: Adapts to journalists' deadlines, balancing the needs of both the media and clients to maximize coverage opportunities.
• Exceptional Communication Skills: A polished and articulate communicator, both written and verbal, with an impressive presence across phone and video interactions with clients and journalists.
• Strong Problem-Solving Abilities: Navigates challenges effectively, proactively overcoming obstacles to ensure client success.
• Organization & Planning: Highly organized and committed to using administrative systems that facilitate the timely execution of campaigns.
• News Awareness & Industry Knowledge: Keeps a pulse on current events across diverse industries, including finance, health, fitness, entertainment, and business, with a willingness to continuously learn.
• Executive Presence: Confidently manages high-profile clients and personalities with professionalism and poise.
• Collaborative & Strategic Thinker: Engages in team discussions, contributing insights and ideas to develop strong client strategies.
• Active Listener: Prioritizes understanding others' perspectives by attentively listening before responding.
• Persuasive Influence: Effectively guides stakeholders toward strategic decisions and actions.

Preferred Skills and Experience

• PR experience with a strong background in media relations (established media contacts required)
• Experience with PR software and media listening tools is required (e.g., Cision, Muck Rack, or Meltwater)
• Excellent writing and editing abilities (writing samples will be requested)
• Ability to manage multiple client accounts simultaneously, ideally within a PR agency setting
• Experience working with thought leaders; corporate brand experience a plus
• Strong customer relations skills
• Resourceful and proactive, with the ability to overcome obstacles independently
• Quick learner with the ability to gain industry- or client-specific knowledge efficiently
• Deep understanding of industry best practices
• Bachelor’s degree (4-year college degree required)

Reporting Structure
This role reports directly to the Director of PR Strategy.

Work Environment
We prefer a candidate based in Charleston, SC, who can work in our downtown office two days per week. However, we welcome remote candidates and are excited to explore talent beyond our local area. Non-local hires will be expected to travel periodically to our Charleston headquarters to collaborate with the core team and stay engaged with our company culture.

Physical Demands

• Regularly sit, stand, and use hands to operate a computer, keyboard, and phone.
• Visual acuity is necessary for reviewing materials and computer work.
• Must be able to sit for extended periods while completing tasks

Benefits
Advantage offers a comprehensive benefits package with a focus on career development and advancement. We are an entrepreneurial, high-growth company that invests in the professional growth of our team.

• Generous Vacation/PTO policies.
• Comprehensive Medical, Dental, and Vision plans, with eligibility starting on the first day of the month after 30 days of employment.
• A 401(k) plan with company contributions.
• Additional benefits available after 90 days of employment to support your well-being and career development.

Advantage | The Authority Company is known for its exceptional workplace culture and values the dedication and hard work of its team members. We create an environment where employees can build rewarding, fulfilling careers.

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