Job Description

DESCRIPTION

We are seeking an experienced, strategic and customer-obsessed Sr. Marketing Product Manager to lead the development and execution of innovative digital marketing solutions across Shopbop and Zappos. This role will serve as the crucial bridge between marketing and technical implementation, driving the roadmap for new digital marketing initiatives while ensuring seamless cross-functional collaboration.

Key job responsibilities
• Own and drive the product roadmap for marketing technology initiatives, including new platforms, channels, and reporting tools
• Transform complex marketing business requirements into actionable plans to achieve goals in partnership with with business teams, finance, analytics, and tech partners
• Develop and maintain success metrics frameworks, ensuring data pipelines and reporting systems effectively support business requirements
• Manage end-to-end project execution across multiple stakeholders, including post-launch analysis and optimization

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Bachelor's degree
- Deep understanding of digital marketing channels, technologies, and best practices

Job Tags

Full time,

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