Job Description

Job Title: Digital Marketing Specialist
Location: Remote

Company Overview:

We are a mission-driven technology company focused on building decentralized economic systems and tools that empower communities. Our platform enables organizations, groups, and causes to deploy their own decentralized economies, leveraging cutting-edge blockchain technology to create sustainable financial ecosystems.

One of our key initiatives is a groundbreaking project designed to return value generated on the network back to its participants, fostering a regenerative and inclusive financial model. We believe in creating systems that serve people first, and we are looking for a  Digital Marketing Specialist to help us communicate this vision effectively.

Position Overview:

As a  Digital Marketing Specialist , you will play a crucial role in developing and executing digital marketing strategies to increase awareness, engagement, and adoption of our platform and initiatives. Your work will be instrumental in shaping our brand presence, growing our community, and educating audiences on the impact of decentralized finance and blockchain technology.

Key Responsibilities:

• Strategy & Execution: Develop and implement data-driven digital marketing campaigns that align with company goals.
• Content Marketing: Create compelling and educational content (blogs, emails, social media posts, etc.) that effectively communicates our vision and product offerings.
• Social Media Management: Manage and grow our presence across key platforms (Twitter, LinkedIn, Discord, etc.) through engaging content and community interaction.
• SEO & SEM Optimization: Enhance online visibility through search engine optimization and paid advertising campaigns.
• Email Marketing: Design and execute targeted email campaigns to educate users and nurture leads.
• Analytics & Optimization: Track, analyze, and report on campaign performance, using insights to refine strategies for maximum impact.
• Community Engagement: Work closely with internal teams to drive engagement, activate communities, and grow our user base.
• Collaboration: Partner with product, design, and development teams to ensure consistent messaging and branding across all digital touchpoints.

Qualifications:

• Experience: 2+ years in digital marketing, preferably in blockchain, fintech, or emerging technologies.
• Technical Skills: Proficiency in Google Analytics, SEO tools, email marketing platforms, and social media management tools.
• Content Creation: Strong writing and storytelling skills, with the ability to simplify complex concepts for broader audiences.
• Analytical Mindset: Ability to measure campaign success, interpret data, and optimize strategies accordingly.
• Adaptability: Comfortable in a fast-paced, evolving industry with emerging technologies.
• Community-Driven Approach: Experience working with online communities and social engagement strategies.

Preferred Qualifications:

• Blockchain Knowledge: Understanding of decentralized finance (DeFi), Web3, and token economies.
• Growth Marketing Experience: Hands-on experience with user acquisition, paid advertising, and conversion optimization.
• Creative Thinking: Ability to develop unique and compelling campaigns that resonate with global audiences.

Why Join Us?

• Mission-Driven Work: Be part of a team designing economic systems that prioritize human well-being.
• Remote & Flexible: Work from anywhere with a dynamic, globally distributed team.
• Innovative Industry: Gain deep experience in blockchain, decentralized finance, and digital economies.

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